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ABOUT US

59+ YEARS OF EXCELLENCE

Since 1963, Rose Batteries has provided batteries and power solutions for high reliability applications such as Asset Tracking, Utility, Robotics, Drone, Medical & Telecom.

"We know batteries" - We offer all major battery technologies, from Lithium-Ion to Sealed Lead, in packs or in single cells.

OUR CORE FOCUS

Rose Batteries helps engineers and supply chain professionals create high reliability technology at scale by effectively designing and efficiently manufacturing excellent quality batteries and chargers.

We help you:

  • Lead the complete battery design for your product (Hardware, BMS, etc).
  • Scale by providing you with manufacturing and supply chain solutions (U.S. and Mexico).
  • Locate your ideal battery out of our 10,000+ options.

We also take pride in our:

  • In-depth battery application engineering expertise.
  • ISO-9001:2015 certification.
  • UN 38.3, IEC 62133, UL, CSA, MSHA etc testing & certification.

OUR CORE VALUES

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01 Capable
01 Capable
  • We staff with A players that get it, want it and have the capacity to do it!
  • We find solutions and solve people's problems.
  • We know what we're doing.  We're experienced.
  • Our people do the right things. We know when to say no.
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02 Dependable
02 Dependable
  • You can count on us.
  • We do what we say when we say we're going to do it.
  • We get stuff done!
  • Accuracy and precision matters.
  • You'll have peace and mind knowing that we see things through to completion.
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03 Persistent
03 Persistent
  • We don't take no for an answer.
  • The urgency of now is yesterday.
  • We work tirelessly until the problem is solved or the need addressed.
  • We work at Silicon Valley speed.
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04 Responsive
04 Responsive
  • We recognize that time is most people's most valuable asset and act accordingly.
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05 Caring
05 Caring
  • If it matters to you it matters to us.
  • We take great pride in our work, go the extra mile and beyond the call of duty.
  • We hold ourselves to the highest standards.
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06 Intuitive
06 Intuitive
  • We don't just find a solution. We find the best solution.
  • We anticipate and solve the problem before the problem arises.
  • Long-term solutions always trump short-term Band-Aids.
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07 Collaborative
07 Collaborative
  • We are always part of the solution and never part of the problem.
  • We fervently believe that Together Everyone Achieves More (TEAM).

OUR PROCESS

Step 1 – Scope
  1. Consult
  2. Cell Selection
  3. Budgetary Quote
  4. Timeline
  5. Define Specifications
  6. Feasibility Assessment
  7. Quote NRE
Step 2 – Design
  1. NPD (New Product Design)
    1. Mechanical
    2. Electrical
    3. Tooling & Enclosures
    4. PCB
    5. BMS
    6. Software
  2. Testing
  3. Engineering Samples
  4. Project Management
  5. Certifications
  6. Final steps
    1. Customer signoff on design
    2. Quote for Production Volume
    3. Purchase Order for Production Volume
Step 3 – Produce
  1. NPI (new product introduction)
  2. Production
  3. PLM (product lifecycle management)
  4. Efficiency Improvements
Step 4 – Scale
  1. Duplicate production lines
  2. Supply chain programs
  3. Transfer to Mexico (if volume high enough)
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Unparalleled Engineering Expertise

Unparalleled Engineering Expertise

From battery pack design to project development and manufacturing expertise. We have helped hundreds of engineers develop batteries into countless successful products.
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ISO-9001:2015 Certified for 25 Years

ISO-9001:2015 Certified for 25 Years

All of our processes, most importantly our battery assembly processes, have been carefully designed over many years, are documented, and are available for customer inspection.
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Award Winning Battery Management Program

Award Winning Battery Management Program

We maximize the life of our customers' batteries while assuring availability for a critical component.

WORLD CLASS SUPPLIERS

Rose Electronics uses only the highest quality suppliers. The following list represents the best of the best in batteries, power supplies and enclosures.
ROSE BATTERIES

OUR COMPANY HISTORY

  • 1963 Rose is Founded as an Electronics Distribution Company

    Jack Logan, a well known electronics components rep and member of the Electronics Representatives Association (ERA) founds Rose as "Rose Electronics Distributing."

    His mission is to help his customers scale production and reduce lead times by stocking critical components.

    He names the company "Rose" after his wife, Rose Logan

  • 1988 Rose Becomes a Battery Company

    After working in the business for many years, Jack's two daughters Leslie Logan and Paula Byassee become the leaders of Rose. They bring a new perspective and transition Rose from an electronics distribution company to a battery manufacturing company. They partner with Hawker Gates (acquired by Enersys) for Cyclon Batteries and PowerSonic for Lead Acid batteries and with Energizer and Duracell for Alkaline batteries
  • 1994 Rose Is a First Mover In Lithium Batteries

    At a time when other battery companies are hesitant to embrace lithium technologies, Rose builds an engineering team to adapt the new technology and becomes a leader in lithium based technologies, developing safe battery designs.

    Rose partners with MoliCell and Sanyo (acquired by Panasonic) to become a factory authorized assembler of safe Lithium-Ion Nickel Manganese Cobalt (NMC) battery packs.

    Rose partners with Tadiran and Saft for Lithium Thionyl Chloride (Lisoci2) Batteries

  • 2013 Introduction of Lithium Iron Phosphate (LFP)

    Rose partners with A123 Systems to begin designing with the innovative 26650 Lithium Iron Phosphate (LFP or LiFePO4) cell.

    The relationship continues with LithiumWerks's acquisition of the technology.

  • 2016 Rose Acquired

    After 51 years of leadership by the Logan family, Leslie and Paula retire. They sell Rose to Itamar Frankenthal, an Electrical Engineer and fourth-generation manufacturer.

    Mr. Frankenthal's great grandfather, Moses Frankenthal, started the family tradition of specialized manufacturing in the 1920s in Switzerland and Germany. His grandfather, Leo Frankenthal, expanded the family footprint to Asia and his father, Jeff Frankenthal ventured to the United States .

    Itamar Frankenthal, brought together the Frankenthal family tradition of high-quality Swiss and German manufacturing and the Logan family's tradition of innovation and technology leadership, helping Rose's customers design and scale.

  • 2017 Rose Acquires Energy Sales

    Rose acquired Energy Sales, a leader in battery design and manufacturing for robotics, high-power and high-energy battery packs.

    Energy Sales was founded in the heart of Silicon Valley in 1972 by Robert Wilke, an MIT graduate. As an engineer, Bob focused the business on custom design. After Bob's passing, the family wanted the company to continue it's tradition of partnering with engineers and sold the company to Rose.

  • 2019 Expansion of Mexico Maquiladora

    Rose provides it's customers high-volume low-cost manufacturing by expanding manufacturing to Mexico, benefiting from the advantages of maquiladoras.
  • 2020 Launch of Turnkey Smart Battery Design Services

    Rose scales it's engineering team to provide customers full turnkey battery and charger design services. The engineering team expands to include full design, mechanical, electrical, PCB, software, battery management systems (BMS) and test engineering capabilities.
  • 2021 Global Scaling

    Rose builds the foundation to rapidly scale.

    Rose embraces the philosophy of "We Hire the Best Talent, Wherever They Are in the World" and expands its employee and partner base to Canada, New Zealand, Colombia, Guatemala and the Philippines.

    Rose implements a world-leading ERP system, enabling electronic data interface (EDI) with it's fortune 500 customers and implements the Entrepreneurial Operating System (EOSTM).

OUR OFFICE

Rose Electronics Distributing Company, LLC.
2030 Ringwood Avenue
San Jose, California, 95131-1728
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